Word: localize
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Dates: during 1950-1959
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...Indiana's) choice for President was Dwight Eisenhower. A final canvass in Vanderburgh County, completed five days after TIME went to press, gave Ike 15,223 votes, Kefauver 12,572. The figure on "Democratic ballots" refers to the total votes cast in a congressional race involving local issues and seven candidates; many voters failed to indicate presidential choices...
...Political Diplomat Seaton (see box) to the politically hot Interior post was as shrewd as it was surprising. Ever since 1953, some Democratic politicians have been shouting against the "giveaway" policies of the Eisenhower Administration's Department of the Interior, chiefly because the department has emphasized private and local, rather than federal development of natural resources. After Secretary Douglas McKay resigned in mid-April to run against Oregon's Democratic Senator Wayne Morse, it was clear that some U.S. Senate Democrats, e.g., Oregon's Richard Neuberger, would fight confirmation of McKay's Under Secretary, Clarence Davis...
This week the talks went on in a setting deliberately chosen by both sides to speed an early settlement and beat the June 30 strike deadline. The negotiators are moving to Manhattan, away from Pittsburgh and intense local pressures. In place of massive negotiating committees, each side has slimmed itself to a four-man team, with Stephens heading the industry group (U.S. Steel, Bethlehem, Republic, Jones & Laughlin, Inland, and Youngstown Sheet & Tube) and McDonald heading the union bargainers...
...BEER will be marketed by Anheuser-Busch as competition for fast-growing local brews (80% of 1955 market), to replace the unsuccessful "Busch Lager." Called "Busch Bavarian," new beer will be lighter, less tangy than Budweiser, cost 5? less per bottle...
...Omaha's total afternoon radio audience v. its nearest competitor's 20.4% Hooper rating. In 1953 Storz's Mid-Continent Co. paid $25,000 for WTIX, New Orleans' "good-music station." He substituted the Storz for mula for symphonies and sonatas, soon had other local stations imitating him. Encouraged by Storz to try out new "refinements," i.e., audience-boosting giveaways, WTIX recently assigned one of its six disk jockeys to throw away dollar bills from a downtown rooftop at rush hour. When the disk jockey was hauled off to jail for stopping traffic, 1,000 sympathetic...