Word: localize
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Dates: during 1950-1959
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Spiritual Crisis. Until his senior year in high school, Joe paid little attention to girls. When his mother, worried about his lack of social life, urged him to date some of the local belles, Joe would reply: "Oh, I don't want to go out with those old girls and spend all that money." Finally, however, he began dating Ann Huffines. On their first date, says Joe, they "talked about the weather, and I liked the way she talked. I've always knowed there was other girls prettier somewhat than she is, but I found out beauty...
When his party took a licking in the Lower Saxony state elections last spring, Kaisen concluded that it had harped too much on national issues and foreign policy, decided to fight Bremen's election on strictly local issues, even hustled tubby Socialist Chief Erich Ollenhauer out of town when he came to support the campaign...
...Your Bank Week for 650 state banks and their bankers. Suggested commercial to be used on radio and TV programs: "There's an old story about a banker who had a glass eye . . . Nobody could tell which one was real. No glassy stare will greet you at your local banks...
Dealers also complain that Westinghouse TV sets are selling poorly because their styling is "a little backward, sort of corny." There is grumbling because so much of the Westinghouse advertising budget is spent on national advertising and on TV, so little for the local tie-in campaigns that nail down sales. Some of the ill feeling even brushes off on topnotch TV Saleswoman Betty Furness. Snapped a Seattle dealer: "She condescends to women, talks down to them. Maybe her kind of chitter-chatter goes good on Park Avenue but not in Seattle, Washington...
...alive to its problems. Price and Mark Cresap, his executive vice president and heir apparent, are vigorously counterattacking. To recapture falling sales, the company is hiring topnotch salesmen, boosting its sales organization by 20%. Promised Price: "We're definitely going to step up our merchandising activities at the local level and we'll spend whatever is necessary." In an attempt to get back into the jet field, it has spent $20 million on jet-engine facilities and is testing a new medium-power jet engine, hopes to get Navy orders...