Word: localize
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Dates: during 1950-1959
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...lights, apparently, fail to attract University Police. Discriminating in their choice of colors, these gentlemen are fascinated by another shade: orange. In fact, they seem so enamored by this duller hue that they amuse themselves during the dark of night and early morn distributing samples to cars parked on local streets. Never before have the streets of Cambridge been so enthusiastically decorated...
George W. Stoffy, vice-president of WNAC-TV, asserted that the commercial disadvantages of the N.C.A.A. regional football package have prevented both CBS and local stations from obtaining a suitable sponsor for the games. He also blamed CBS for not making the Dartmouth game available until his station had already scheduled programs for Saturday afternoon, and the University for putting "severe restrictions" on the types of sponsor it would accept for Crimson games...
Officials of the Columbia Broadcasting System yesterday accused WNAC TV, their affiliated station in Boston, of needlessly keeping this Saturday's Harvard-Dartmouth game from the local television audience...
Since CBS has gotten no overall sponsor for Saturday's game, WNAC could have carried the telecast without paying anything to the network. Had the local station obtained a sponsor, however, it would have given CBS a certain percentage of the fee it received...
...Crimson football team will appear on television for the first time since 1951 this Saturday, as CBS telecasts the Dartmouth game under the N.O.A.A.'s now regional set-up. Although WNAC-TV, the OBS-affiliated station in Boston, will not carry the game, it will be available in the local area over WPRO-TV, channel 12, from Providence...