Word: localize
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Dates: during 1950-1959
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...white turban and blossom-festooned, Tennessee's wide-ranging, head-geared Democratic Senator Estes Kefauver, probing his way rapidly around the world, settled down for a brief moment in the northern Indian town of Ratangarh. chuckled admiringly at the local fruits of the U.S.-India technical cooperation program...
...tide began to turn when Emperor Hirohito visited Lake Akan. He watched marimos gamboling, but when a local official fished one out to give to him, the Emperor drew back in horror. "They are national treasures," he said reprovingly...
...barge before 75,000 spectators at the opening of the Memphis Cotton Carnival. His identification with his sponsor is so strong that any Lincoln or Mercury buyer who is dissatisfied with his car is apt to drop Ed a complaining line. (Within ten days after such a complaint, the local district manager is on the phone or the car owner's doorstep, solicitously asking what he can do to help...
Merger of Ideas. Heritage was started by Publisher James Parton, 42, onetime TIME, Inc. and New York Herald Tribune staffer, in collaboration with the Society of American Historians and the American Association for State and Local History. Both the groups had consulted Parton, a publishing consultant, about a history periodical. He persuaded them to pool their learning and capital, helped them raise $68.000 to get started. They decided to accept no advertising, sell single copies only through bookstores, put their product in hard covers...
...SUBSIDIES next year will be even less than originally planned, says CAB Chairman Ross Rizley. U.S. airlines are doing so well that payments will be cut another 13% from the first $52.5 million estimate, be pegged at $48.5 million, with the biggest chunk ($24 million) going to 13 domestic local service carriers...