Word: localize
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Dates: during 1950-1959
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...Tennessean news columns, as distinctively flavored as Tennessee sour mash bourbon, heavy local coverage is liberally laced with national and international news and brightly written features. Evans, who always considered reporting "the most important and best job on a newspaper," was never happier than when his staffers were digging up a political exposé or spicy feature, such as the discovery of Nashville Heir Tom Buntin in Texas 22 years after he vanished with his secretary...
Help from a Butcher. The break came easy for Dr. Earl, but continued abstinence came hard. Although he was a graduate of 5½ years in psychoanalysis he had to call on the local butcher, a pillar of A.A., for guidance when the going got rough. The butcher brought the doctor down to earth, interested him in A.A.'s program of mutual support. Dr. Earl has not had a drink for three years...
After liberating French troops knocked out the church again in 1944, a local committee headed by a lawyer, a manufacturer and the curé decided to save on building costs, construct the new church in reinforced concrete. Even in provincial Ronchamp, the name of the best architect for the job was obvious: Swiss-born Charles Edouard Jeanneret. world famous under his professional name, Le Corbusier,* as Europe's leading exponent of reinforced concrete...
...instances translated itself into a $1.20-per-case boost to U.S. beer drinkers. As a result, Anheuser-Busch, while it still beat out Schlitz by 400,000 bbls. last year, slumped 800,000 bbls. from its 1953 peak. Worst of all, most of the loss was to less expensive local beers, a market that Busch has not yet been able to win back. Characteristically, Busch took the full blame. Said he to his stockholders at the annual meeting: "We made what was probably the worst mistake in the company's history. As your president. I take sole responsibility...
...recent whirlwind tour to visit Budweiser wholesalers around the U.S., Busch bet every man he met a brand-new hat-900 in all-that he could not top his local sales quota for the year. So far, the challenge seems to be paying off. For May and June, Budweiser's wholesalers jumped their sales 5% over 1954 levels. Says Anheuser-Busch's President Gus Busch: "By the end of the year, I'll either have a houseful of hats or I'll be the biggest hat buyer in the country...