Word: localize
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Dates: during 1950-1959
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...offered to bees at a fixed hour, they will sally forth every day just in time to get it. They do not judge time by the sun, as was proved by putting the hive in an artificially lighted room, but there was a chance that some more subtle local influence might keep them on schedule...
...Frisch decided that the way to eliminate all such influences, suspected and unsuspected, would be to train bees to feed at a definite hour and then move them quickly to a distant part of the earth. If they continued to feed by the local time of their old home, it would prove that they have a timekeeping mechanism as independent as a wrist watch...
...there been such whooping, shooting and scalping. Reason: at a time when nearly everything else in the U.S. economy is bubbling and foaming up, beer sales are going down. Thus, every U.S. brewer, from the Big Three national giants-Anheuser-Busch, Schlitz, Pabst-on down to the smallest local brewery is on the warpath, each trying to scalp the others in the fight for sales. At the top of the heap, and battling to stay in the No. 1 spot, is Anheuser-Busch's President August Anheuser Busch Jr., grandson of Co-Founder Adolphus. Like his grandfather, "Gussie" Busch...
...ladies' size" bottles. As a running mate for premium Budweiser, the company has developed a brand-new, cheaper (5? to 10? a bottle) beer called Busch Lager, is now test-marketing it in St. Louis and Texas in the hope of taking sales away from competing nonpremium local beers...
...brewing, Anheuser-Busch faces complicated pricing and distribution problems. The company charges its wholesalers $2.46 per 24-bottle case, yet it makes only 14? profit. The rest of the average $5-per-case retail cost of Budweiser goes for retailers' and wholesalers' markups, steep state and local taxes. To conform with varying local liquor laws, Anheuser-Busch has to use some 600 different labels, packages and bottle caps...