Word: localize
(lookup in dictionary)
(lookup stats)
Dates: during 1950-1959
Sort By: most recent first
(reverse)
...radio is a lot more alive than it might sound. Local stations, unlike the networks, are feeling good and talking bigger. Says Richard Buckley, manager of Manhattan's WNEW: "1954 was the biggest year in billings and profits in our history. Sales ran 42.7% ahead of 1948, the last pre-television year." Some local stations never had it so good. Non-network time sales rose from $276 million in 1948 to $402 million in 1954, an alltime high. The number of radio stations almost tripled from...
Constant Companion. One reason for the fabulous success of local stations is the post-TV development of a new average radio listener. He treats his radio like a constant companion who is pleasant to have around but can be comfortably ignored. The dial twister listens intermittently while getting up, before going to sleep, while shaving, eating, working around the house or driving (26% of the in 111 million radios in the U.S. are in automobiles). Aiming at such listeners with scattershot advertising (many spot announcements instead of big shows) and the inexpensive formula of recorded music, news and sports, local...
Says Richard Klaus, manager of Cleveland's WERE : "You might say TV is following the national magazine pattern. We pattern ourselves as closely as possible after the successful local newspaper." The formula is so successful that a year ago WERE ran out of time to sell, now stays on 24 hours a day instead of signing...
...Tenn. and Richland, Wash. At the request of the Atomic Energy Commission, the Democratic heads of the Joint Congressional Committee on Atomic Energy last week introduced bills to end Government ownership and operation of Oak Ridge and Richland. The responsibility for schools, streets, etc. would be handed over to local residents, eventually saving the Federal Government upwards of $1,500,000 yearly...
...make matters worse, one friend (and I know he was a friend because he bought a copy) approached me and asked whether the review was favorable or not. To tell the truth we need clarification, for the local bookmakers tell us that the odds are just about even either way. The only certainty is that never in their history (and they claim to have been here before Suffolk Downs) have they found such impossible vocabulary. Again it may be that our legal training objects to quardri-syllable words, four...