Word: localize
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Dates: during 1950-1959
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...Squads of local salesmen from the Washington area called in person at Weeks's office and left their lavishly illustrated '54 sales brochures. Wrote one man on the calling card he left with a Buick folder: 'After reading the TIME article, I decided to conduct a personal sales campaign.' A telegram from one dealer in Eureka, Calif, tried flattery: 'A man in your position should definitely buy a Nash "Airflyte." ' A dealer from Indianapolis wired his direct pitch, making traditional use of the salesman's superlative: 'I herewith...
Senator Pat McCarran is not noted for a serene disposition. Last week in Las Vegas, Pat treated President Celal Bayar of Turkey and 100 local notables to a stirring demonstration of temperament. The occasion was a Chamber of Commerce banquet in honor of President Bayar, who is on a good will tour of the U.S. (TIME, Feb. 8). McCarran was a picture of purring amiability until he entered the dining room and took a quick look at the seating arrangements. Then he discovered that he had been seated some distance from Bayar. To make matters worse, Las Vegas' Mayor...
...Hiroshima, moments after a Japanese newscaster announced that Cinemactress Marilyn Monroe had headed for the local baseball park to watch her husband Joe DiMaggio coach rookies, some 5,000 panting radio listeners headed for the park to watch Marilyn watch...
...example last week of what President Eisenhower meant by his new policy of partnership between the Federal Government and local public or private utility companies. Into Congress went two bills authorizing a deal between the U.S. Army Corps of Engineers and the city of Eugene, Ore. (pop. 36,000) to build a $34.5 million power and flood-control project on the state's McKenzie River. For its share, the Government plans to build a $23 million flood-control dam on the McKenzie. In turn, Eugene's city-owned power company will spend $10.5 million on a powerhouse...
Benefits to Eugene from the plan: more power for the local company and the first real flood-control system for the swift-flowing McKenzie River. Benefits to the Government: a chance to provide both power and flood control for an important section of the U.S. without footing the entire bill...