Word: localize
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Dates: during 1950-1959
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...rate the Journal on their own even scale. They know that the paper's all-encompassing interests have brought the city everything from the Milwaukee Braves (TIME, March 30) to a $327 million expressway, now abuilding. They also know that the Journal's campaigns have helped cut local crime to the lowest rate of any major city in the U.S. Milwaukeeans can thank the Journal for virtually eliminating gambling (it prints no daily horse-racing results), helping to give the city high health and housing standards and a government whose bonded indebtedness is only $30 million...
Readers get their entertainment from the Journal in one neat, lively package: the daily, four-page "Green Sheet," the paper's most popular feature, filled with comics, pictures, a crossword puzzle, bridge column, advice to the lovelorn, crisply written local profiles, etc. Across the "Green Sheet's" front page runs a trademark nonsense banner. Sample: EVER STOP TO THINK THAT YOU COULDN'T GET VERY FAR WITHOUT HOLES IN YOUR HEAD? For late news that misses its last edition, the Journal puts out a two-page "Peach Sheet" every afternoon, gives it away free all over...
Engel's Guam station KUAM will carry nighttime NBC programs, but daytimes "we'll have local talent, local music, panels. We'll carry typhoon warnings and teach them how to farm. Believe me, there's a great need for public service." Guam also offers Engel a completely captive audience. He explains: "The humidity is so high there that they can't turn their radios off or it will ruin them. Just think of it: 70,000 people and all they can do is listen to me all the time...
...Palm Springs. Calif. More than 70 TV sets were equipped with Telemeter, and for 30 days set owners were offered such attractions as the Notre Dame v. U.S.C. football game and first-run movies (Forever Female, Here Come the Girls') simultaneously with their first showing in the local movie houses. First-run pictures (at $1.35) were an 80% sellout; all Telemeter programs drew an average "attendance" of 60%. Telemeters are now being installed in the test area (at a cost of $21.75 to the set owner) at the rate of 20 a week...
Spare the Goose. "Union allegiance is not so pronounced as company allegiance, but it is there." The workers' quarrel, Father Purcell found, was not with the union idea, but with the leadership of their particular unit (Local 28 of the C.I.O. United Packinghouse Workers of America). Only 26% revealed favorable attitudes toward the leaders, and 47% were positively hostile, largely because of the local's record of left-wing tendencies and a strike in 1948 that many rank & filers opposed...