Word: localize
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Dates: during 1950-1959
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...their mayor a candidate who was in faraway Moscow on election day. The absentee mayor-elect, Gabriel Carney, had not bothered to campaign for votes-that would have cut into his trip behind the Iron Curtain with Guatemala's Communist Boss Jose Manuel Fortuny. But he headed the local Labor (Communist) Party ticket, and the tightly organized slaughterhouse workers of Escuintla voted him into office...
...surprise encore to a pop concert in Toronto, Conductor Andre Kostelanetz led the local symphony in the first playing of a spirited number, The Marine Boys March, written by an old acquaintance. On hand was the amateur composer: Mrs. Kathryn Godfrey, 76, sprightly mother of Radio-TV Impresario Arthur Godfrey. Said one Toronto critic: "An outstanding achievement...
...Flying Friars normally operate in teams of three. Whenever they hear of a Communist meeting or rally, they crank up their ancient Fiat, and bear down on the local piazza, loudspeakers, documentary films and tape recorders at the ready, fighting for a chance to give their side a hearing, too. During the June Italian elections, one of the-friars, heckling a Communist speaker, quoted the man against himself. "But I never said that," the orator shouted, "not even in my dreams." The friar quickly turned on a recording of the Communist's remarks in question. Cried...
Stripes & Tops. In those days, everyone wanted striped bathing suits. Jantzen helped to develop a machine that cut the cost of knitting stripes from 60? to a penny a suit. To cut distribution costs, the company used no middlemen. And to conform with local mores, Jantzen's men's suits always came with detachable tops. President Zehntbauer established mills and licensed plants around the world to make his suits, smartly got his swim suits promoted far & wide by celebrities and in aquatic shows...
Toddler Trade. In a bid for family travel business, Chicago's Pick Hotels Corp. (21 hotels) began a new family plan for parents traveling with their children. No room charge is made for children under 14; baby sitters are provided at the going local rate (50?-75? an hour at the Congress Hotel in Chicago); toys, cribs and strollers are provided free...