Word: localize
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Dates: during 1950-1959
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...TIME'S total overseas circulation, more than 125,000 newsstand copies of the Latin American, Pacific and Atlantic editions are now sold by approximately 100 local distributors, three times as many as there were at the end of World War II. Recently, I heard from two of TIME'S postwar distributors, describing their experiences in getting started in business after several years of enemy occupation. Wrote K. C. Chain, TIME-LIFE distributor on the island of Formosa...
...when he receives the phone call, and not before, he will be given the story of Desi's thinking concerning the Ricardo baby. Of course, the news of the Arnaz baby will be given out simultaneously to Louella, Hedda, Johnson, Graham, all the wire services and all the local dailies. But the story of the gimmick as released to the other outlets will be a follow-up . . . to give Walter an edge...
...music might have been entirely in the native singsong style. But when she was six, he decided she should learn to play the piano, bought her a metal-bodied, warp-proof (but tinny-toned) instrument. By the time she was twelve she had learned everything the sisters in a local Roman Catholic missionary school could teach her. After four more years of private lessons, she went to the Paris Conservatory. She soon found that her talents lay in the light-fingered piano music of Mozart, Chopin and Faure, that she would never have the power to pound out a Rachmaninoff...
...swagger and his wheeze sometimes, but is otherwise a thoroughly enjoyable character as the leader of a "mob." His two mobsters, played by Everett Chambers and Guy Raymond, are stock caricatures. (Raymond's part, incidentally, is that taken on Broadway by Fred Gwynne '51, who performed on the local scene a couple of years...
...into communities on both the Kansas and the Missouri sides of the Missouri River. Like the county clerk's office, the Star has become such a public institution that it dutifully prints news items on every death and wedding submitted. Neither does the Star ever pass up a local story about children, dogs or retiring locomotive engineers, though it still dislikes mentioning snakes, freaks or malignant diseases because "newspapers are read at the breakfast and dinner tables...