Word: localize
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Dates: during 1950-1959
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Varsity first baseman Russ Johnson is leading all local college batsmen with a thunderous .667 average, according to figures released yesterday...
...must be learned the hard way, one expensive step after another. As a result, cost-conscious TV stations still rely on network news shows, wire-service newsreels, or on such local "newscasts" as an announcer sitting at a desk reading bulletins, or a display of still pictures, headlines and press-service bulletins flashed on a screen...
...Angeles Times's and the Mirror's KTTV has one of the most energetic newspaper-owned TV news setups in the U.S., including fourteen staffers and camera crews. It thinks $5,470 a week for TV news-gathering is well spent. One of its best local stunts: when a three-year-old girl disappeared recently, the station assigned four cameras (TV and newsreel) to the hunt. Three followed the search party and another, set up in the girl's home, was able to catch her reunion with her mother...
What's the Benefit? The Rocky Mountain experiment looked like a tie-in between big freezer makers and big frozen-food processors, though both, (out of fear of retaliation by retailers) were letting local agents handle things on an "independent" basis. But the selling of home freezers together with frozen foods at discount prices is already a tremendous new U.S. merchandising phenomenon. So-called "food plans" have been springing up all over...
There is only one way to counteract the excessive power of pressure groups, and that is by defending the right to see a film as insistently as the minority opposes it. The majority, must swamp producers and local censors, for so long as all the pressure on them comes from one direction; they will always lean the same way. If there are going to be more pictures with the artistry and originality of Birth of a Nation, American moviegoers will have to be more articulate than they...