Word: localize
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Dates: during 1960-1969
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Those are the bare facts, but as I followed Francis around the coffee circuit which is the backbone of local politics, it became clear that what looked good on paper was better in person. I suppose the word is smooth, or polished, but he really isn't. What he is is good with a wide range of people. From the eighty year old ladies on Brattle Street to the young blacks in the city he has a feeling for what people respond to and he gives it to them...
Mobile homes have become the nation's main source of low-priced shelter. The mobiles come with wheels and a steel chassis, but once they are placed on foundations, few are moved again. Because they are factory built and beyond the reach of cost-boosting local regulations, mobile homes are cheap (average price: $6,000), if generally small (about 700 sq. ft.) and boxy. This year some 220 companies will produce 400,000 mobile homes, double the output of the industry only two years...
...Local authorities should accept some new forms of government, or at least governmental cooperation, in order to put an end to the zoning and planning warfare by which suburbs fight to remain enclaves for the well-to-do. As Alcoa Chairman Fritz Close said last week in San Francisco: "Enabling the poor to find housing in the suburbs, where the jobs are, is probably the biggest single step this country could take toward solving its social problems...
...fundamental reforms are likely to occur unless the public really demands them. The status quo is defended by many powerful forces -some unions, bureaucrats, local-government officials, even by elements of the fragmented housing industry itself. Until now, the existing scheme of things has been supported by public ignorance and apathy. Yet millions of people are being victimized-the mobile executive who cannot afford a comfortable house, the city resident in the greatly overpriced apartment, the slum dweller who has a tough time finding any housing that qualifies as decent. The lives of these people are indeed being shaped...
Today, most proclamations are initiated by public relations men anxious for some free publicity for their clients. A PR man writes a proclamation which is then signed by a public official or his secretary and the PR man hopes, printed in the local media...