Word: localize
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Dates: during 1990-1999
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...Grogan's plan for improving Harvard's ability to communicate with outsiders is designed with the ultimate aim of setting up better relations with the local community...
...University, Grogan says, is plagued by a public image both "incorrect and unfavorable"--that it is so wealthy it can do whatever it wants whenever it wants; that it remains totally uninvolved in the local community...
...Harvard's tax-exempt status--a privilege of being an educational institution that the University makes up for with massive "gifts" to Cambridge and Boston--has also been a sticking point recently with some local politicians...
...change this misconception, he emphasizes that dialogue with local leaders is key. "I think we've got to talk and listen with our community," Grogan says...
...Harvard must sell itself to the local news outlets, broadcasting the good it does for Cambridge, Boston and local residents, according to Grogan...