Word: localize
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...sector, born out of the forces of globalization, is undertaking some globalization of its own. In search of new sources of rapid growth, the country's outsourcing giants are aggressively expanding beyond their usual stomping grounds into the developing world, setting up programming centers, chasing new clients and hiring local talent from Santiago in Chile to China's far-west metropolis of Chengdu. Through geographic diversification, Indian companies hope to regain some momentum after a dismal year, at the same time becoming even tougher competitors to IBM, Accenture and other industry leaders. India's companies "clearly realize that...
...adapt, Indian companies are establishing major local operations around the world, in the process hiring thousands of Brazilians, Chinese, Eastern Europeans and others. The need to train new recruits in multiple countries is a major test for Indian management, and has sparked a few cultural conflicts as well. Cesar Castelli, the São Paulo - based president of TCS in Brazil, says that the company has had difficulties squeezing more free-spirited Brazilians into an Indian corporate environment run on strict hierarchy and a devotion to internal rules. "Indians say 'Yes' and Latins say 'Why?,'" he quips...
...Chandrasekaran. TCS discovered that its expansion has opened up new opportunities to lure business from international clients. After struggling to convince Spanish companies to outsource to India, TCS found them much more comfortable outsourcing to the firm's staff in Spanish-speaking Latin America. Business is coming from local companies as well. In early December, TCS launched a currency-trading network for Chinese banks, a project completed for the People's Bank of China...
...Muhammad Ali Jinnah, Pakistan's first leader, slowly warped into Islamic nationalism and, later, iron rule by military dictators backed by foreign governments. But Pakistani art also began to mature during this period. Galleries and journals were established, and artists like Chughtai and Sadequain flavored their international modernism with local flair. See the top 10 nonfiction books...
...distance looks like a handwoven carpet but is in fact composed of hundreds of photographs from slaughterhouses. But the better of the 55 pieces are subtler. Hamra Abbas' Ride 2, a fiberglass sculpture of the legendary Buraq, the Prophet Muhammad's winged steed with a human head, is local in its imagery. But the glinting cherry-red form also recalls a highly waxed Ford Mustang. Like it, Pakistan and its revving art scene are poised to drive into the future with one foot in tradition, the other in modernity. May they cruise, not stall...