Word: localize
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Networks use the data Nielsen gathers during each period to set local advertising rates; national rates, which comprise the bulk of TV ad revenue, are set separately and based on year-round data from select families. Still, local ads are a big chunk of a TV network's revenue, so when sweeps week - er, weeks - roll around, they try and game the system by doing just about anything to make sure you tune in. (See the best and worst Super Bowl commercials...
...literature”; arts supplements splash their fronts with selections of the month like Anita Desai’s “Fasting, Feasting” or Aravind Adiga’s “The White Tiger.” Enthusiastic reception notwithstanding, however, the “local color” in which these books traffic reduces perceptions of the region to little more than cartoonish, “My Big Fat Greek Wedding”-esque stereotypes.Harsh? Perhaps. Yet the breach between the possibilities for “diaspora” fiction and the lackluster reality...
Last Friday, yet another celebrity caused a swarm of students, professors, and local residents to line the streets of Cambridge. Move over Suri Cruise, President of the United States Barack H. Obama was in town...
Some of these protestors followed Obama downtown to the Westin Copley Place hotel, the site of a fundraiser for Governor Deval L. Patrick ’78. Here, they were joined by groups protesting for LGBT rights. A small crowd gathered around James Cardine, a local resident, as he spoke against society’s perception of nontraditional relationships. “We are born imperfect only because we are born here, in this country, at this time,” he said...
...prow-shaped silhouette of Cardiff's St David's Hotel and Spa, www.thestdavidshotel.com, dominates the once notorious dockside district of Tiger Bay. Local attractions have changed in the past 30 years. Prostitutes looking for sailors on shore leave once rubbed shoulders with the myriad nationalities who made up one of Britain's oldest multicultural communities. Regeneration means the Welsh parliament, the Millennium Centre (home of the Welsh National Opera), smart shops and restaurants now draw local professional couples and business visitors who would once have steered clear of the area and its nefarious reputation. (See pictures of London...