Word: localize
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Boosting tourism, however, isn't merely about attracting foreigners: governments are also courting their own citizens. In China, local authorities have distributed domestic-travel coupons nationwide. In Wuhan, a city along the Yangtze River in central China, $146,000 worth of coupons was snatched up within 10 minutes at a promotional event, and the city has pledged more vouchers, totaling $73 million. In Britain, it's estimated that 5 million more citizens will choose a staycation this year rather than venture to the pricey euro zone...
When we got in the dalla dalla to drive into town, "We are the World" was playing on the radio. When we showed up at Masai Camp, a local club, on Friday night, we arrived right in the middle of a Michael Jackson tribute. Even the Tanzanian local papers have entire pages dedicated to the coverage of his death. And though it initially seemed funny that, of all the news to make its way halfway around the world, it was the death of a pop star that found its way here, it fits right in with Tanzania's perception...
...trillion-plus medical bill may be wasted on unnecessary care, mostly run-of-the-mill diagnostic tests, office visits, hospital stays, minor procedures and prescriptions for brand-name wonder drugs advertised on TV. Our soaring health spending is on course to bankrupt the Treasury - along with state and local governments, big and small businesses, and millions of families - so again, it would be nice to cut out the usage that doesn't make us healthier and can even make us sicker...
...past five months, White House aides and friends of the Obamas have been quietly visiting local churches and vetting the sermons of prospective first ministers in a search for a new - and uncontroversial - church home. Obama has even sampled a few himself, attending services at 19th Street Baptist on the weekend before his inauguration and celebrating Easter at St. John's Episcopal Church...
...aides say that security measures required by the Secret Service have become stricter since 9/11 and would cause significant delays for parishioners - and at significant cost to taxpayers - on Sunday mornings. Given Obama's popularity within the African-American community, the President also worried that if he chose a local black congregation, church members would find themselves competing with sightseers for space in the pews...