Word: localized
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Dates: during 1990-1999
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...announcement will continue to air on national networks, as well as 45 cable channels, for the month of December. Local stations are not allowed to pre-empt the spots with other commercials, according to Winsten...
Next I tried Callwave, a "free" service that--big surprise--isn't. Like all the other software-only services, it requires you to sign up for a little-known option provided by most local phone companies called call forward on busy. This means that if your phone is busy, an incoming call is automatically forwarded to another number--for $1 to $3 a month, plus a one-time activation fee. (In Manhattan it's $16 plus $1.60 a month--hardly free.) With Callwave, callers are forwarded to an 800 number that plays a canned greeting telling people you're online...
...Power Systems Co., a Tulsa, Okla., maker of air cylinders and other parts for trucks that his father founded in 1964. At times, Mocha recalls, he had to borrow on his personal credit card to meet his payroll. A year ago, though, he bought the assets of a local machine shop whose owner was "tired of being a small businessman." The acquisition enabled Air Power to double its production capacity. Now Mocha is looking at two more potential acquisitions, each of which would cost around $100,000 to $150,000; they may be a way to increase sales and profits...
Such attitudes help deflect the hostility that big mergers often arouse. Rightly or wrongly, many communities fear that big mergers equal big layoffs and a loss of control over the local economy to faraway conglomerateurs. Since little mergers usually aim at faster growth and, eventually, more employment, they are usually seen as a positive force in the economy--and that perception seems correct...
STREET CRED A national network (AT&T, Sprint PCS) is not always the best choice. Some local and regional carriers have attractive roaming deals. Pick whoever does the best job in your backyard...