Word: localized
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...Boss and the "You're Fired!" race - just popped into his head one night. "Normally you think of things like this but never do them," he says, "but I have so much free time right now, I decided to go for it." He built a rudimentary website, contacted local news outlets, and then watched in amazement as his email's inbox filled with hopeful participants...
...Consumer Spending" while a few yards away, a laid off videographer for media gossip site Gawker tosses a telephone wrapped in electrical tape just shy of the 100-point mark, as designated by circle drawn with sidewalk chalk. Prizes are awarded, mostly in the form of gift certificates to local restaurants and bars - Goddard had advertised a month of free medical insurance, but found it difficult to follow through. "For some reason, medical insurance companies don't like to give away insurance to strangers." he says. Some people exchange business cards but the group's careers are so diverse...
...neighborhoods around the ExCel center are known, may have played spectator to the city's trade-driven growth, but they have seen little of its benefits. Dogged by poverty, poor health, and low education, both neighborhoods rank among the most deprived areas in Britain. Almost a fifth of the local working-age population receives welfare benefits. Half have no formal qualifications. For leaders of the world's most advanced economies, the area offers a stark reminder: the short-term aim of the G-20 summit might be to revive the global economy, but the longer-term goal needs...
...Just ask DHL. Bosses at the courier company's local depot halted deliveries in the area in 2005, for fear of drivers being set upon by local youths. (The firm has since resumed normal service.) On Stephenson Street, around the corner from the depot, houses thrown up in the time of Dickens have long since made way for barbed wire-laced industrial units, the grinding of saws behind closed doors drowning out the faint crackle of the power lines overhead. Inside a tiny corrugated iron shell, the air thick with the smell of fried eggs and sausage, Ahmet Yucetan...
...local government has plans for a big overhaul, a $5.3 billion regeneration of Canning Town and Custom House over the next few years that will provide 10,000 new homes - some on the estate of Calado's - transform the two town centers, and create jobs and community facilities. In a new pink and green building nestled next to the concrete flyover launching traffic into central London, locals can view competing designs for Canning Town's next town center. The building also offers locals help with job searches, skills training and a weekly police surgery...