Word: localized
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...violent campaign against the Colombian government, six months after calling for the rebels to be taken off the U.S. list of terrorist organizations. Some analysts suggest that the President may be toning down his rhetoric to soften his image in the run-up to Venezuela's state and local elections in November--and possibly to avoid giving ammunition to anti-Chávez Republican candidates in the U.S. this fall...
...missed an opportunity to promote a critical need: for average Americans to get involved with their local community emergency-response team. Too many people still expect others to take care of them when first responders are overwhelmed in a large disaster. Don Jones, SAN JOSE, CALIF...
...Coke knows the risks well. In 2002, residents of Plachimada, a village in India's southern state of Kerala, accused the company's bottling plant there of depleting and polluting groundwater. Two years later, the local government forced Coke to shut down the plant. In 2006, when a New Delhi research group found high levels of pesticides in Coca-Cola and PepsiCo's locally produced soft drinks, several Indian states banned their sale. The incidents were particularly worrisome because they hurt Coke's brand in a rapidly developing market that's considered key to future growth...
...only about 7% of the world's water. That means there are some 300 million people living in water-scarce areas - and increasingly, citizens and officials are becoming more militant about protecting the resource. That kind of pressure is one of the reasons why Coke has partnered with local NGOs to promote environmental education, rainwater harvesting and river conservation in China - and why the company's Chinese bottling plants are on the cutting edge of the company's conservation and recycling efforts. Between 2004 and 2007, Coke's 37 bottling plants in China reduced water usage...
...local farmers are particularly bitter at the environmental priorities governing water use. "We're looking after fish, and yet we're losing crops," says almond farmer Cort Blackburn. "You cannot put the fish in front of all the people." Chris Cardella, a farmer on the east side of Firebaugh, agrees: "We need legislature to overrule all our environmental impacts because humans come first over fish." Mosebar dismisses such "myopic" thinking: "If we're assisting the fish, we're also assisting our food production." He hopes this crisis will spawn better infrastructure for moving and storing water...