Word: localized
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...Localization as opposed to standardization is a common theme. InterContinental's Hotel Indigo is so locality-focused that each city's hotel has an entirely different décor and sponsors local art auctions and singer-songwriters in the lobby. There are guitars for guests to play hung on the wall in Nashville and a dog named Indie residing in the Atlanta hotel. Indie is hosting canine cocktail parties this summer. "We've got the element of surprise of a boutique," says Jim Anhut, head of franchise development at InterContinental Hotels, "with the conveniences of a big brand...
...than demographics for inspiration and used retail-store designers to create some of the spaces. Anhut, like McGuinness, talks about a hotel that provides an experience--notes to guests are written in haiku, and the staff comes from behind the desks to help with luggage or discuss the best local restaurants. "Their customer is maybe a little more conservative than Aloft," says Chris Woronka, an analyst who follows the hotel industry for Deutsche Bank, "but hipper than Marriott Courtyard or Hilton Garden Inn customers...
Unlike Ledezma, Jacob Goddard, 13, has a diet few urban teens would recognize. A typical meal at his family's Montana ranch includes beef carved fresh from local cattle, served with homemade bread and garden-grown vegetables. "Our beef tastes better than what you get at the store," Goddard says proudly, "because it's not full of antibiotics and it's fed grass, not corn." We watched the homeschooled Goddard as he worked off calories wrestling calves on branding...
...reverse the trend, local officials persuaded villagers to stay away from the tigers' turf in exchange for fresh water and cooking gas. Patrols were stepped up and better equipped, penalties for breaking the rules were increased, and some 60 camera traps were placed around the park. At the same time, forest officials won over the Mogiya community--a nomadic hunting tribe that had turned to poaching--with jobs, housing and schooling. In return, the Mogiya agreed to help authorities crack open poaching rings...
...part of its fight against childhood obesity, the Robert Wood Johnson Foundation is seeding local initiatives like the Healthy Schools Program, which will provide on-site support for more than 8,000 schools by 2010, improving access to healthy food and increasing opportunities for students to exercise. Last year 16 states supported policies to improve physical-education classes, which have been cut back severely in recent years, and just this month Florida governor Charlie Crist signed a bill requiring physical-education programs in the state's elementary schools. Denver has renovated more than 50 school playgrounds, significantly increasing children...