Word: localizes
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Thumbing through his local Swedish newspaper, Göteborg resident Mattias Akerberg found himself troubled by a full-page advertisement for Ikea. It wasn't that the Grevbäck bookcases looked any less sturdy, or that the Bibbi Snur duvet covers were any less colorful, or even that the names given to each of the company's 9,500 products were any less whimsical. No, what bothered Akerberg was the typeface. "I thought that something had gone terribly wrong, but when I Twittered about it, people at their ad agency told me that this was actually the new Ikea...
...trillion has replaced billion in our fiscal conversations, the scope for inventive incentives is vast. The cost of treating obesity has doubled in a decade, to $147 billion. So how about Cash for Chunkers: we get to trade in that extra 20 pounds for a coupon good at the local farm stand. Roads and bridges crumbling? Why bother allocating $27 billion in stimulus money when we could pay people to reroute or, better yet, stay home? California plans on releasing at least 37,000 inmates to ease prison overcrowding and save $1 billion. It costs $27,000 a year...
Rosalba Piña, a Chicago attorney who co-hosts a local radio program on immigration law, agrees. She likens Mississippi officials to those who fought to keep 6-year-old Elián Gonzalez in the U.S. nine years ago because they argued his life would be better here than in impoverished Cuba with his father. "They're ignoring basic U.S. and international law," says Piña. "Unless there's some real threat to the child's life back in the home country, most judges know it's in the child's best interest to be with...
...desire to provide effective governance is off his radar screen. He is good at the traditional form of Afghan politics, creating alliances among tribal and ethnic factions. The money distributed by the central government - inevitably, money contributed by the international community - is routinely received as tribute by Karzai's local allies, to be disbursed, or not, as they wish; a government job is assumed by many, especially the police, to be a license to collect money for themselves. (An exception appears to be in the effective, if fledgling, Afghan army.) "I have yet to meet an Afghan civilian...
...South Africa can produce some of the world's best and most keenly priced wines but still catch flak internationally is obvious to anyone who has compared a thousand-bottle wine list in Cape Town to the tiny shelf of cheap table wine labeled South African in their local store. "We export the crud," says a manager at a leading Cape Winelands exporter, requesting anonymity...