Word: localizes
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...Twitter grows, it will increasingly become a place where companies build brands, do research, send information to customers, conduct e-commerce and create communities for their users. Some industries, like local retail, could be transformed by Twitter - both at one-store operations that cater to customers within a few blocks of their locations and at the individual stores of giant retail operations like Wal-Mart (WMT). In either case, having the opportunity to tell customers about attractive sales and new products can be done at remarkably low cost while providing for greater geographic accuracy...
...crisis could get worse if crucial steps are not taken now. Despite what has become a public outpouring of support for the refugees, with civil-society groups, aid agencies and the local media leading a high-profile campaign to marshal resources, funds are running perilously low. Last Friday, the UNHCR raised the dollar figure required to over $500 million. Of that amount, only $88 million is in its sights. The remainder, the UNHCR says, is needed urgently "to help the most vulnerable and worst-affected people through the end of 2009." For its part, Washington has pledged $110 million...
...Local councils, which are responsible for paying teachers, say their budgets are desperately overstretched and the unions' demands are unrealistic. Meanwhile, the association of German cities and councils has slammed the unions' muscle-flexing, saying the strike "would only harm parents and children." But most parents seem to back the strike action, even as they struggle to juggle work and child care. In Berlin's leafy Kollwitz Square, home to a small but crowded playground, many parents say they support the teachers' goals and are unfazed by the disruption. "The nursery teachers work long hours and they're often...
...That sympathy is even more surprising when you consider how hard it is to get a child into kindergarten in Germany. There are 50,000 kindergartens in the country, 17,000 of which are run by local councils. (The rest are run by churches and parents' groups or are privately owned). Spaces are limited, and there are no guarantees: finding a spot for your child in a state-run nursery school is like playing the lottery, with where you live being the determining factor. At one state-run kindergarten in Cologne, teachers say 65 parents have joined the waiting list...
...first the government needs to get the teachers back to work. On Wednesday, union bosses are due to sit down with the local authorities in Berlin to hammer out a new pay deal. Another strike is planned for that day, and if there's no deal, more walkouts are expected. In the meantime, some councils have set up "emergency kindergartens" staffed by non-union members for strike days. In other parts of the country, parents have teamed up to organize alternative day-care arrangements; others are taking a day's vacation to stay home with the kids...