Word: localizes
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...auto mechanic, Madden was born in Minnesota and grew up in Northern California. It was not a plush upbringing: A multi-sport athlete, Madden remembers taping together broken bats from a local semi-pro baseball team to use for batting practice; one of his first jobs was as a caddy. Recruited to play football at the University of Oregon, he transferred out after his first year and eventually ended up at California Polytechnic State University in San Luis Obispo. Drafted by the Philadelphia Eagles in 1958, Madden suffered a career-ending knee injury during training camp...
...economists have been concerned that the collapse of print, television, and internet display advertising is a strong indicator of how the broad economy is performing. Marketers in these media range from large drug firms spending tens of millions of dollars to small mechanic shops putting classified ads in the local newspaper. If all of these forms of adverting are down 25% to 35% it means that many, many businesses cannot even afford to invest in acquiring new customers. That, as much as any other sign, shows the depth of the recession's effect on businesses...
Working with communities is key because local people benefit economically from the resources around them and they value them. African elephants used to be poached mostly by farmers - an elephant would raid someone's crops and it's a year's worth of work and their entire income, so of course he's going do everything to stop it. But now you have organized gangs that come and kill groups of elephants on purpose for profit...
...often tried to retain the rights of indigenous people, you see it in Canadian bear hunting laws, you see it with bald eagle feathers here in the States, you see it with walrus and the Marine Mammal Protection Act. But people try to take advantage of that by hiring local people to poach for them. There's the case that I cover in Animal Investigators about the guy who was working with government officials in Brazil, who would illegally hire native Indians to poach the animals. They'd do grocery lists, it would be like, "I need 44 jaguar teeth...
...local media's focus on Tatar land grabs often ignores the fact that land is regularly seized illegally by non-Tatars. "Our argument is not with ordinary people, but with the powers that be," says Khalilov, his voice filled with a mixture of anger and frustration. "The city is in a terrible state, so they think up other problems to distract people. They use the Tatars as an enemy." Indeed, the old myth of the Tatars' "betrayal" during World War II is still widely believed...