Word: localizes
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...farm-to-table and local-food movements have encouraged consumers to embrace irregularly shaped produce. Last year they helped convince the Federal Trade Commission to ease restrictions on the sale of a coveted hybrid heirloom tomato called the UglyRipe. "Fruits and vegetables can be ugly on the outside but still taste fine on the inside, where it counts," says chef Amanda Cohen, whose newly opened restaurant in New York City is called Dirt Candy, in reference to the origin of its vegetarian treats. "Heirloom tomatoes may look like Frankenstein, but they often taste better than the perfectly round, slightly plasticized...
...Next step: cash in. The hit U.K. show is already seen in more than 100 countries, from Norway to New Zealand, South Africa to Saudi Arabia; its global audience stands somewhere near 500 million. Almost two dozen local editions of the Top Gear magazine - a best seller in Britain - appear on newsstands worldwide. And foreign versions of the program are next. In September, Australian broadcaster SBS aired the first of eight episodes of its own edition of Top Gear. A pilot of a U.S. version is already in the can, and a Russian series is set to air early next...
...Reproducing the English show's success through local versions won't be easy. Unlike more widely franchised programs - The Weakest Link, say, or Who Wants to Be a Millionaire? - there's no easy-to-follow formula guaranteed to work. "Our production bible?" asks Wilman, "It's three men, a thick racing driver who can't speak, they're in a room, and that's it. There's nothing." But some aspects of the British show should travel well. "The Stig," for instance, figures in the Australian and U.S. versions, while inviting local celebrities to race the clock around a circuit...
Boccuzzi says her store has a strong local customer base and has been very steady in its sales. Instead, the closing may come about because of the building in which the Brattle Street store sits...
...urban areas. Rural spaces are alternately administered by programs of the Department of the Interior, such as the Bureau of Land Management, and by those of the Department of Agriculture, such as the Forest Service. A whole mishmash of special agencies—not to mention state and local programs—fill the interstices...