Word: localness
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Dates: during 1980-1989
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...first he was vibrant local color, one of the beautiful faces, a hunk for hire. Fast-forward through an early Cruise movie, and you will find him in the corner of the frame, a winsome thing in love with his body, exuding the jock wholesomeness of a baby Christopher Reeve. Superboy. Dozens of such sleek stud puppies pass through Hollywood every year, and in Endless Love (1981) and The Outsiders (1982), Cruise had the chance to scope out his competition: Matt Dillon, Rob Lowe, Ralph Macchio, James Spader, Patrick Swayze, Emilio Estevez, C. Thomas Howell. Usually boy toys come...
...devastating to the network's pride, if not its bottom line, is the ( sinking status of the CBS Evening News, which has been overtaken in popularity for the past two months by ABC's World News Tonight. Some network executives blame the decline on weak lead-in programming on local CBS stations around the country. Others cite ABC's widely praised coverage of the San Francisco earthquake, a bonus of its presence at the World Series...
...goes ambiance soon attracted a freewheeling constellation of characters that included fellow writer Richard Brautigan, actor Peter Fonda, painter Russell Chatham and director Sam Peckinpah. Before long, stories started coming out of the valley, ribald tales of sex, drugs and rock 'n' roll that have become part of the local lore...
...some cases, the global concept succeeded brilliantly. Typically, a worldwide Saatchi campaign is custom tailored to the styles and tastes of local markets, though sometimes only a translation of the ad copy is necessary. The parent firm's memorable campaign for British Airways, in which the island of Manhattan is seen coming in for a landing at London's Heathrow Airport, has run in 40 countries. Customers have liked the global idea: Saatchi agencies now represent more than 100 clients in five or more countries, including Fisher-Price toys and Allied-Lyons foods...
...revolution from below" or a coup from the right. A hint of the first surfaced last summer, when half a million Soviet miners went on strike. The miners not only won all of their basic demands, but set up strike committees that became for a while the headquarters of local political power. Yeltsin himself has called those committees "the embryos of real people's power." If a new wave of strikes rolled across the Soviet Union, the nationwide momentum from below for political change might prove unstoppable...