Word: locker-room
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Taking off from the Vitalis TV commercial (says Bart Starr, root-deep in Vitalis. to the oily-headed locker-room amateur beside him: "Say, you still using that greasy kid stuff?"). Greasy Kid Stuff was invented last summer as a gag. Its college-boy creators. Bill Cole and Larry Frohman, each invested $50, mixed up a batch of mineral oil and lanolin in a lard can, threw in a pinch of spice perfume, churned the whole with an egg beater, and turned out 120 bottles of Stuff. Their advertising was built in: the $10 million Bristol-Meyers campaign for Vitalis...
...Requiem set last week-in the locker-room area under the grandstands at Randalls Island stadium-Gleason was finding out that moviemaking on location can be spartan. Against freezing temperatures, heat came from charcoal briquettes in braziers. Cast and crew were breathing contrails. Gleason sat, like a huge frostbitten gourd, in a camp chair labeled THE GREAT...
Around the league, Maris is known as a "loner" who shuns locker-room monkeyshines, rarely displays emotion on or off the field. After a ball game, still in uniform, Maris sits quietly on a stool in front of his locker for an hour or more, slowly consuming cans of beer and smoking cigarettes. "I just have to get the game out of my system," he says. Maris never answers fan mail personally ("I got enough work to do without writing letters"), makes few charity appearances. "The club shouldn't expect you to go to hospitals. They...
...Peace Corpsmen will be the first Americans who have arrived without guns on their shoulders. The President is counting on you. It's up to you to prove that the concepts and ideals of the American Revolution are still alive." Then, in a peroration more notable for its locker-room emotion than for its accurate understand ing of world opinion, he concluded: "Foreigners think we're fat, dumb and happy over here. They don't think we've got the stuff to make personal sacrifices for our way of life. You must show them...
...Gutter. Cancer is a picaresque-didactic novel whose hero is a monster of eloquence, a high-spirited low character-Henry Miller. At one level it is a long locker-room anecdote told with unquenchable gusto by a born raconteur, anxious that all should share the grandeurs and miseries of being down and out in Europe, among the Lost Generation...