Word: locker-room
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...company's big break came when director Oliver Stone used Under Armour in his football movie, Any Given Sunday. Stone called for a futuristic-looking jockstrap for Jamie Foxx to wear in a locker-room scene with Cameron Diaz. Plank had it stitched up, and seized the chance to plaster an Under Armour logo front and center. When the movie premiered in December 1999, Plank gambled his working capital to buy his first ad, a half page in ESPN magazine. That and the buzz about Foxx's eye-popping jock brought $500,000 in sales almost overnight and boosted...
When he does, people tend to listen. He played that role even in high school. Harry (the Horse) Geldien, Cheney's football coach, remembers the young man as a locker-room leader, though not the rah-rah, attention-grabbing type. "They'd be in there dressing for the game, and there was usually a lot of chattering and noise," Geldien recalls. "But when Dick started to speak, the other kids would stop and listen. They respected...
...couplets, quatrains, limericks and occasional jeremiads. While other boys wore their Captain Video T shirts, Howdy Doody kerchiefs and other haberdashery, I sported my Ogdennashery. I found that I could make the most obstreperous classmate behave By reciting a Nash limerick, like this laundered rewrite of the old locker-room classic about the hermit named Dave...
Then came the disaster that was last season. Something was wrong with the team chemistry from the outset, and feelings of helplessness, disgust and blame defined the locker-room atmosphere. Everything culminated in a meltdown against Central Connecticut, after which the team, watching the tape, felt it was wasting its time and energy...
...trashes many of the famous coaches he has encountered during his long career. "The Divine Ponytail" takes angry sideswipes at Renzo Ulivieri and Fabio Capello, but reserves special venom for Marcello Lippi, his tormentor at both Juventus and Inter Milan. Baggio claims Lippi tried to recruit him as a locker-room spy and then tried to destroy his career. Notably absent from this roll of dishonor is current Italy coach Giovanni ("Trap") Trapattoni, in whose hands rest Baggio's dreams of making his fourth World Cup. In a year at the helm, Trap hasn't tapped the veteran forward...