Word: lockers
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COACH: Stephen Locker...
...Pepsi in his spare time, Coca-Cola has decided to end its five-year sponsorship of the Lakers, since in the Atlanta firm's view, O'Neal represents the fox in the Coke chicken coop. "There was nothing to prevent Shaq from pulling out a Pepsi in the locker room during an on-camera interview," said a Coca-Cola spokesman. In fact, that's almost what O'Neal did at the press conference announcing his $123 million contract with the Lakers. With a Reebok banner behind him (for another Shaq sponsor), O'Neal told the media all he wanted...
...duty, I'd walk around in a tank top so people could see my tattoos," he says. "I wore my Dr. Martens, kept my hair as short as possible and tucked in my pants the way Nazis used to do. I had a Third Reich battle flag in my locker and the Confederate Stars and Bars on my wall...
...gold to his name, O'Brien is a sponsor's delight, with his radiant good looks--coppery skin, sculpted 6-ft. 2-in., 185-lb. body with an unimaginable 3% of body fat--and affable nature. He already has deals to the tune of $600,000 with Foot Locker, Visa, Ray Ban, Xerox, Juice Bowl and Fuji Film, with bonuses that kick in if he wins the gold...
Head Coach: Stephen Locker...