Word: lockers
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...even broke the cardinal rule of teen soaps; he hijacked school-locker-heartthrob status from the troubled, handsome blond lead character on Fox's The O.C. I couldn't figure out how, until I met Brody. He's not really a nerd. He's tall. He's good-looking. He surfs. He's a drummer in a band. He's got passable scruff. He's from San Diego. He dropped out after a year of community college to move to Los Angeles to try acting for the first time in his life because, you know, he really liked movies...
Golf and Nike were not obviously made for each other. Indeed, everything about the golf business was contrary to Nike's corporate DNA. Its core business was footwear and apparel, but golf was driven by equipment. Nike distributed to large national accounts such as J.C. Penney and Foot Locker, while golf products were sold in pro shops and specialty retailers that did nowhere near the volume of business that Nike was used to handling. "The only way to run golf successfully was to run it totally separate from the rest of the company," Nike's Wood says...
...invites kept coming, I found myself succumbing to the clubhouse mentality that Imus both inspires and cultivates. Sure, I cringed at his and his crew's race-baiting (the Ray Nagin impersonations, the Obama jokes) and at the casual locker-room misogyny (Hillary Clinton's a "bitch," CNN news anchor Paula Zahn is a "wrinkled old prune"), but I told myself that going on the show meant something beyond inflating my precious ego. I wasn't alone. As Frank Rich noted a few years ago, "It's the only show ... that I've been on where you can actually talk...
...with a reference to African-American hair and a random piece of rap slang. (Maybe because older, male media honchos are more conscious of - and thus fixated on - race than gender, much of the coverage of Imus ignored the sexual part of the slur on a show with a locker-room vibe and a mostly male guest list. If Imus had said "niggas" rather than "hos," would his bosses have waited as long...
...Aaron and Jim Bouton and owners like George Steinbrenner, and chafed in 1969 when Curt Flood unsuccessfully sued the league to become a free agent. (In 1977 arbitrators ruled in favor of free agency.) But Kuhn launched the playoffs, ruled that female reporters should have equal access to the locker room, inked a deal with NBC to air night games of the World Series--and saw attendance triple...