Word: loeffler
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...Cambridge 38 was not financially successful last year, but it was not money problems which forced it to leave the field," Loeffler said. Last year's issues were subsidized by the Yearbook, and a single issue, to be published this spring, was to be financed in the same...
Partly because it is distributed free to guarantee advertisers a fixed circulation base, Cambridge 38 has lost money for at least three years. Loeffler said, however, that the Yearbook does not expect to make a profit on the magazine, and could continue to absorb similar losses for some time...
...decision to cut back in the publication schedule was prompted by a feeling that the losses, while supportable, were not really justified, since Cambridge 38 was not significantly different from other publications. Some members of the Yearbook's executive board wanted to drop the magazine entirely, according to Loeffler...
...Unfortunately, 38 has not tended to reflect the strength of the Yearbook, which is photography," Loeffler said. There are 25 photographers on the Yearbook now, and another 26 are competing to join, he added...
Next year, Loeffler noted, the Yearbook hopes to publish four or five issues of Cambridge 38, assuming the spring issue proves successful...