Word: loeffler
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Robert H. Loeffler '64-4, president of Harvard Yearbook Publications, Inc., said yesterday that a 32-page issue would be published in March. He tied the cutback in the magazine's publishing schedule to growing competition among student publications for advertising revenue...
...problem is that the Harvard Student Agencies has monopolized the ad markets of the Harvard community," Loeffler said. "The H.S.A. Calendar has been able to attract the College's rising young entrepreneurs and as a result the Yearbook has a small business board--a very efficient one, but one whose time and talents are increasingly demanded by the Yearbook itself...
...Loeffler predicted that the Calendar "will become a threat to the so-called marginal Harvard publications," including in that category the Advocate and the Lampoon as well...
Despite the delay, the Yearbook is not considering any other locations for its new offices, Loeffler said. "Given the land situation in Cambridge, there are really no other alternatives...
...WHRB drive "hasn't been too successful," Loeffler said. An insufficient response to a general campaign reportedly forced WHRB to change tactics in midstream for a campaign directed at reaching potential big donors...