Word: loewy
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Dates: during 1980-1989
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...success in the industry is savvy marketing. Though beer drinkers like to boast of the distinctive flavor of their chosen brands, the truth is, as Donald Rice, an analyst with the investment firm of Blunt Ellis & Loewi points out, the products really do not differ from one another all that much in taste or ingredients. Most breweries focus mainly on the same group of customers, that 20% of American beer drinkers who consume eight out of every ten cans sold. These prime customers are both white-and blue-collar workingmen between the ages of 21 and 40, many of whom...