Word: loewymen
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...methods often mystify clients. When Chicago's Armour & Co. hired Loewy to redesign and repackage its 700-800 different products, he disappeared for about six months. Said Vice President Walter S. Shafer: "We didn't know what he was doing." Actually, Loewymen were out talking to hundreds of housewives who bought the products. When Loewy came back he told Armour to abolish all the multicolor labels that it had been using, and substitute a simple two-color pattern throughout. Armour saved enough money on color-printing alone to pay for the designer's services. As Lever Bros...
| 1 |