Word: lofted
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Dates: during 1930-1939
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...call of duty just as Boyer placed his marital vows before Irene Dunne (in "When Tomorrow Comes"). They will soon become convinced that a place in the trenches is almost as glorious as a night of Boyer and Dunne facing the rising flood in a Long Island organ loft. But subtic and dangerous as his message may be, Boyer will be severely handicapped. Subtic and dangerous is the message that will be spread around the women's clubs of America. Before the French have won their first battle, Boyer will have organized a powerful lobby of women bent on sending...
...suit was against its onetime president, jut-jawed Charles Godfrey Guth, who in 1931 had bought for his own account a controlling interest in, Pepsi-Cola Co., a puny contender in the soft-drink market (annual sales about $33,000). By whirlwind promotion, including sales in Loft...
...stores, President Guth fizzed up its sales until by the end of 1935 he was able to report a net for the year of $464,000. Loft filed suit for his 237,500 shares (91%) of Pepsi-Cola stock, contending that it had been bought with Loft money, developed with Loft resources...
Last year, Delaware's Court of Chancery finally decided that Pepsi-Cola belonged to Loft, not to Mr. Guth. Then Phoenix' president, 43-year-old Walter S. Mack Jr., a director of Loft, became president of Pepsi-Cola Co. When he looked into the books which Mr. Guth had previously kept well hidden, he found a thriving business. For the first nine months of 1938 Pepsi-Cola had turned in a net profit of $2,700,000; its stock was selling at $70 a share (it is now $190). (For the same period Loft lost...
...than into a bottle of Coca-Cola). But it will have to be a long war. Last month, with a year's supply on hand or under contract, Pepsi-Cola extended its war hedge, contracted for a full three-year supply. Meanwhile, there has been no indication that Loft's restaurant chain has ceased to lose money. But, with Loft stock selling as high as 16 5/8 even in last week's war-depressed market, Phoenix had $6,000,000 paper profit on its options...