Word: lofting
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Ruth's individual record (set in 1927) of 60 home runs in a season. With a golf-like swing, Babe Ruth used to send the ball to towering heights, drop it in the bleachers or loft it over the right-field roofs. Mize, a competent workman with none of the Babe's color and crowd appeal, drills out line-drive homers by main force. This week he was slightly ahead of the Babe's 1927 pace. But to keep up with it, Mize will have to put on a mighty late-season spurt. In setting the record...
...should an envelope and a piece of tissue paper cost a dollar" he asked. "They shouldn't cost more than 10?." So he decided to make them for 15?. He rented a small loft, and went to work with his son cutting out patterns. They cribbed their designs from department-store windows, movies, and dress companies, priced their patterns at 15? (and later 25?), while most others sold between 50? and $2. They eschewed high-fashion designs, kept their patterns easy to make. Most important, they printed cutting lines and instructions (in English and Spanish) on each piece...
Each morning Shafer climbs to his "city news bureau" in a loft over Wittenberg's newsstand. The floor is littered with years of overflow from his orange-crate "files," the whole scene dominated by a huge stove and a headless, female cigar-store Indian. There Chet pecks out "Doings," a paragraph of gossip for the local Commercial, and "straight stuff" for the Kalamazoo Gazette. Making his rounds, Chet is easy to spot: in winter by his coonskin hat and wolf coat, in summer by a flat fedora which he once had insured against fire, theft and collision...
...narrow side street in lower Manhattan is a drab, recessed doorway that bears the legend: "Dr. Peter Schlumbohm. Walk One Flight Up." In a loft upstairs is a bright, orderly array of glass, aluminum, cork, plastics, cartons, and laboratory gimmicks. Off to one side is the rough-lumber worktable at which Dr. Schlumbohm, 50, a large (225 lbs.), hearty man with a bellowing laugh, has worked out 1,000 inventions. Last week he was fondling two newborn brain children: the Tubadipdrip, a combination coffeemaker-teamaker and cocktail mixer, and the Tempot, a combination fireless cooker-ice cream freezer-frozen food...
...mentality." When he gets tired of a product he stops making it, invents a new one. He has no big factory. He farms out the actual manufacturing to such companies as Corning Glass and Alcoa, pays eight girls to assemble the parts of his Fahrenheitor products in the small loft. He has drawn up and filed the 300 patents he holds in three languages (Dr. Schlumbohm thinks it takes about 1,000 inventions to produce a dozen profitable products), writes his own advertisements with coined words like "beautility," does his own selling...