Word: lofting
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Today the loft on the Journal's roof houses 76 cooing Hearstlings. The birds can fly 50 m.p.h. with a 2-oz. payload, are used within a 50-mi. radius. Film negatives and copy written on onionskin paper are placed in aluminum capsules, fastened to the birds' backs with elastic. The Journal used 20 pigeons on the Crempa story, finds them useful in covering ship-news, trials, sports, outlying murders. From ships at Quarantine, 14 miles away, the Journal gets pictures of incoming celebrities in twelve minutes. Rival papers must wait two hours until the ship docks...
...rather than with a newshawk's interest in a spectacular figure. He insists on Lenin's cold colorlessness, even while relating how Lenin plotted to disguise himself as a deaf-&-dumb Swede in order to return to Russia; how he escaped arrest by hiding successively in a loft, a hut in a hayfield, a railway locomotive; how still in hiding, he began a theoretical work on the State just as the revolution approached its climax...
...Theatre Union, which last year put on Messrs. Peters' & Sklar's Communist melodrama Stevedore (TIME, April 20, 1934). In that locale, Parade's sour skits and migraine melodies might have had some relevancy. At the Theatre Guild, which has a tradition for art rather than garment-loft politics, Parade gives its spectators no pleasure, no precept, but plenty of punishment. Its successive theatrical floats savor unhappily of Union Square, seem as homemade and impotently angry as the bedraggled banners of striking bushelmen...
...stiff competition premium promotion shaves close to outright price-cutting, and a strenuous effort was made to ban premiums in XRA codes. But the premium makers succeeded in keeping no-premium clauses out of all except the Bakers and Oil Codes, are currently thriving. Another boon that has helped loft premium sales in the past two years from $250,000,000 to $400,000,000 annually is radio promotion, which now accounts for one-fourth of all thingumabobs distributed...
Bought and paid for by the Duke Endowment, a loft. bronze statue stood last week in the Manhattan studio of Sculptor Charles Keck. It shows the late, great Tobaccoman James Buchanan ("Buck") Duke in frock coat, baggy trousers, clodhoppers. In his right hand is a cane; in his left, a cigar...