Word: lofting
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...more than $50.000.000. had perhaps razed more historic landmarks, raised more skyscrapers than any other man. Said he, "If something should happen . . . to sweep away every dollar I have in the world ... I could rebuild my fortune in half the time." He planned in 1925 a huge $10,000.000 loft building for his son Alan, 13. Alan died; he put up an eight-story building with his son's bust over the entrance. He was last week defending a suit brought by his stockholders...
...pair of shears is visible when the Henry Romeike clipping crew is at work full blast in its Manhattan loft. About 60 young women sit at benches, expertly scanning the 1,900 dailies and 5,000 weeklies which have been sorted from great stacks of mail bags. (Newspaper subscriptions are a bureau's largest expense excepting labor.) Pasted on a wall before each girl's eyes is a typewritten list of clients and subjects most difficult to remember. The bulk of the 7,000 names and words for which she must watch is carried in her head...
Happiness, Too. Last week Happiness ("In Every Box") Candy Stores joined Loft, Inc., The Mirror and Pepsi-Cola Co. in their fight against Coca-Cola Co. Happiness sought $2,250,000 in damages, bringing the total of the actions to $11,750,000. Allegations were the same ones of libel and "malicious interference" with the Pepsi-Cola contracts (TiME...
...show that Pepsi-Cola is not being sold deliberately as a substitute for Coca-Cola. When Coca-Cola Co. saw the label it scouted about, wrote Pepsi-Cola Co. last month that "your product ... has been and is now being substituted and passed off for Coca-Cola ... at ten Loft, six Happiness and seven Mirror stores. . . . This detection . . . entitles us to the reward . . . and we herewith . . . make demand upon you for the payment...
Last fortnight Loft and Pepsi-Cola answered with $7,000,000 worth of damage suits, charging Coca-Cola has maliciously attempted to break Pepsi-Cola's contracts, to hurt Loft's business (TIME, May 16). Last week the Mirror stores (operated by Loft) joined the fray and brought suits for $1,250,000 in damages. A million dollars was asked for general interference with the Loft-Mirror-Pepsi-Cola contracts, charging that Coca-Colans had bribed Mirror employes, had attacked Mirror's stock, had interfered with customers, had stolen goods. The second suit for $250,000 was because of Coca...