Word: lofting
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...said "goodbye to union wages" and set out to lay the groundwork for a company of his own. He taught by day, took classes by night and, beginning at sunrise, held rehearsals for his own ballets, which were performed at the 92nd Street Y.M.H.A. In 1952, he rented a loft in a Greenwich Village building that formerly housed the American Communist Party and, in the best spirit of free enterprise, opened Robert Jeffrey's American Ballet Center...
...first comes the doorman, a 300-lb. bearded ex-bouncer who checks membership cards. Next there is a one-story trip up in a leather-padded freight elevator; then out into the enormous main Factory loft, with its 30-ft.-high steel-trussed ceiling, 54-ft.-long bar, sea of dining tables and minuscule dance floor. Out back is another barroom, with four pool tables (the one covered in red felt is for ladies), barber chairs and church pews for the onlookers and oldtime coin machines to play while waiting. The men's-room graffiti are considered so choice...
...draftsmen's tools than with paint rags, to trim their walls with Surveyor's lunar photographs than with models of the Venus de Milo. But each artist still reflects his personal style in his habitat. George Sugarman, who creates boldly colored abstract sculptures, works in a spartan loft equipped with power sanders and gluepots. Claes Oldenburg's huge apartment is in a perpetual clutter because, as Nesbitt points out, "Claes likes to have a lot of things around so he can stumble over them. There is the same sense of unexpected confrontation here that there...
...Nesbitt never shows any artist in his studio. Instead, he makes the room evoke its owner. He deliberately included the softness of a paper bag on Nevelson's workbench to emphasize the hardness of the wood blocks next to it, angled his view of Charles Hinman's loft so that its slanting half-opened window and rolls of drawing paper tilted against the wall suggest the dynamic diagonals that characterize the shaped canvases that Hinman produces. By simplifying textures and using a dreamily radiant color scheme, Nesbitt adds his personality to that of the resident. Says...
...came in 1952, when he teamed up with Walter Bass, a fellow Viennese emigrant and the son of a tailor to royalty. Bass at the time was turning out classic women's suits-tight-fitting, full of darts, and with broad padded shoulders-in a small loft in Beverly Hills. "Rudi was doing these crazy sketches, but nobody knew what to do with them," says Bass. But with Gernreich designing and Bass handling the business end, the pair produced a line of loose-cut, tightly belted dresses in ordinary ginghams and rayon tweeds. The operation was tiny, but, says Rudi...