Word: loftsmen
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...fame grew, boatbuilders came from Scandinavia and Scotland to work for him. Nevins knew every employee by his first name. Even after he became a millionaire, he often brought his own lunch pail to work, ate outside with the loftsmen and mechanics. His friendship and personal ability invited them to do their best work; his high standards demanded it. Once he set down this principle: "The man who builds . . . yachts is a craftsman; outside of yacht building, there are few craft industries left. A good craftsman must have, first of all, a basic sense of integrity and pride...
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