Word: loftus
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Down at Yale's Ray Tompkins House, Charley Loftus does a yeoman's job. He mimeographs more publicity about the Eli swimming team than most information offices spread on all sports in toto. This is all very good only for Yale, however. Because Loftus' rightful line is Blue, and because city sports editors have more important concerns than collegiate dualmeet swimming, practically no one cares to doubt or work over Yale sports information releases, and the Eli bombardment hits the press one-sidedly...
...Loftus announced to the sports world before the contest that Harvard was going to snap Yale's streak of 141 consecutive victories. He had three reasons for his prediction: 1) a close meet is naturally more exciting than a runaway and will therefore get more publicity; 2) if Yale did lose, it would not look bad in doing so because the loss was "predicted"; 3) if Yale won, as anyone who follows swimming knew it would, the Blue would look even better than its winning position merited because it was an "underdog...
...releases, which told about the crack performers on the Crimson team and about the great Rex Aubrey of Yale being sick. Harvard, which had forced the meet down to the last event a year ago and come so close to winning, was going to take the Blue this time, Loftus feared...
...press swallowed the theory. The New York Herald Tribune and even the Christian Science Monitor accepted and adopted the Loftus line to a degree in pre-game articles. Only one sportswriter in the area, George Carens of the Boston Traveler, took the trouble to contact the Crimson swimming coach on the matter...
Harvard-Yale soccer games do not draw the frantic attention that their gridiron counterparts get. Publicity men are mimeographing reams of releases about this Saturday's football game, but neither Yale's verbose Charley Loftus nor the H.A.A.'s Hank Johnson knew yesterday the all-time standings in Crimson-Blue soccer, or even when the series began...