Word: logic
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...Brand extension," as it is called, means using the reputation of an established product to help peddle a new one. There is a certain logic to the notion that if Kleeneze is a good laundry detergent, then a dishwasher detergent named Kleeneze will be good too. But the power of brand extension operates more on a subrational level of sheer name recognition. The notion that Jones Jr. will make a good Senator because Jones Sr. did is less a rational assumption than a primitive instinct...
...like Tom Paulin. Paulin supports Palestinian causes. Therefore, Summers doesn’t like, as a friend put it, “anyone who supports Palestinian causes.” I don’t believe that Cavanagh supports killing Brooklyn Jews, but if we buy his faulty logic...
...literature, philosophy, history, music, art, and science.” As a result, all Columbia graduates must have read the literature of, among others, Homer, Dante and Montaigne as well as the philosophy of Plato, Aristotle and Locke. And, yes, Shakespeare and Kant are also featured. The implicit logic behind Columbia’s list of mandatory texts is that some works are especially worthy of study, either for aesthetic or historical reasons. That said, Columbia has been willing to adapt its curriculum over time and, to popular acclaim, recently added the Koran to reflect the increasingly multicultural society...
Consider the logic. Imagine you’re Mick, the big-shot basketball player with the hottest girl in town. Maybe you’re not the nicest guy in the world but, hey, you’re a big-shot basketball player with the hottest girl in town; people should cut you some slack. Now along comes this once-humble and talentless Alex P. Keaton lookalike who is turning himself into a werewolf all over the place. To make matters worse, he is using his remarkable werewolf speed, strength and agility to become the most astonishing basketball player...
...easy to find fault with the idea put forth by Ebon Y. Lee ’03 that even the search for peace is not always preferable to war (Column, “How the Weak Wage War,” Oct. 21), but there is at least some logic to this concept—sometimes peace is so elusive that war is the only viable option. This controversial idea holds little water when war is a potentially viable solution, but none at all if the conflict is not a winnable one. The government of Colombia is simply...