Word: logical
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Dates: during 2000-2009
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...Simon Jones, Vice President of product development at Plastic Logic, his company's mission comes down to this simple but startling question: "What if you could print electronics on just about anything at very low cost?" A corner office at the Cambridge, U.K., firm is filled with models of products that could be built: hospital bracelets synched to update when info is added to a medical file, musical scores that refresh so you'd never need to turn a page and a series of portable text displays. That, says Jones, is what happens when you can make circuits not from...
...becoming suitable for applications where fragile silicon chips are impractical. Imagine electronics so cheap you could put them in disposable packaging, for example, or so light and flexible you could put them in your clothes. Processes similar to ink-jet printing can literally print circuitry onto materials. Because Plastic Logic can do this at room temperature, and because plastic is cheaper to begin with, some estimate its plastic chips might cost as little as one-tenth of conventional silicon chips, once volume picks up in coming years...
...race to market, Plastic Logic took an early and significant lead. On Jan. 3, the company announced it would build a factory in Dresden, Germany, to create its flexible, portable text display - a device that would let you carry your whole library on a sheet of plastic. That makes it the first plant proposed anywhere that would produce plastic transistors on a commercial scale. Plastic Logic's plant attracted $100 million from such backers as Oak Investment Partners, Intel, Bank of America and BASF. "We believe there is nothing silicon transistors can do that polymer transistors won't be able...
...sure their fans would enjoy them even more if they won a championship or two or even broke UCLA’s record of 88 straight wins. And it wouldn’t hurt if they got an education in the process. Economic logic might trump my own, but at least my thinking would make for good sport (and sports stories). In this era when much of college athletics has become more spectacle than sport, it’s nice to be confident that I’ll be able to watch the next crop of spectacular Harvard athletes hone...
...ever said objectivity mattered? Indeed, when the United States and Israel are viewed by many as the greatest human rights violators in the world, while a country like Sudan has as recently as 2005 served on the UN Commission for Human Rights, it quickly becomes clear that Lady Logic has run away from us. Similarly, while China conducts executions en masse and then makes a profit off the bodies of the deceased, and the world claps its hands in approval, we can rest assured that objectivity lies safely in its grave. Such selective morality, which lacks any and all perspective...