Word: logitech
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Another way of looking at B players is that they're people who have a life outside the office. Some Silicon Valley companies are latching onto the idea that B players are valuable. Guerrino De Luca, CEO of Logitech, says, "We have a lot of B's," whom he describes as employees who "don't emphasize self-promotion and don't want to be heroes and work 18 hours a day." Logitech is best known for producing stylish computer mice and an array of other computer products and tech services. De Luca, a native of Rome, tries to convey...
David Martinez, 34, a website producer, joined Logitech 15 months ago after a stressful stint at an Internet start-up. There, he says, the CEO would "rant" if he noticed empty cubicles before 7 p.m. He decided to join Logitech because he was tired of "being driven into the ground. You have to put in the hours at a start-up, but they focused too much on those A people and not enough on the people who were doing the work...
...mightier than the sword, but these days it's facing some stiff competition from the personal computer. That's why Logitech created the IO Personal Digital Pen ($199), a new, cyborganic writing implement that bridges the otherwise mutually exclusive worlds of screen and paper. Here's how it works: the IO writes like an ordinary ballpoint pen, but it contains a computer chip that records and remembers every scribble. When you're through writing, the IO downloads your jottings to your PC, where you can either save them as pictures or use handwriting-recognition software to convert them to text...
...Logitech has 50 products on the drawing board for next year. Beyond the usual PC gizmos, De Luca is betting on a new line of peripherals for game consoles, mobile phones, PDAs and TV set-top boxes. A cloth PDA case that unfolds into a keyboard made its debut earlier this year, and the latest offering is a pen that captures handwritten notes in digital form. The global market for such devices--what De Luca calls "the last inch between human fingers and the digital world"--is about $8 billion, enough to let Logitech grow rapidly over the next five...
...what about that pink do? To motivate the troops, De Luca had bet that a Logitech spin-off wouldn't sign up 100,000 users and promised to dye his hair if it met the target. It did--and he kept his word. --By Jennifer L. Schenker/Paris