Word: logitech
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...Luca insists on having fun, but don't mistake the CEO of consumer-electronics company Logitech International for a reckless gambler. In business, he takes calculated risks and consistently beats the odds. An engineer who developed a reputation as a marketing whiz at Olivetti and Apple Computer, De Luca took Logitech's helm in early 1998, when the company was known mostly for selling mice to PC makers. Today Logitech, incorporated in Switzerland and with headquarters in Fremont, Calif., sells a wide range of retail PC peripherals known for catchy designs and reasonable prices: webcams, wireless keyboards, game controllers...
During a period that hasn't been kind to his industry, De Luca has kept Logitech growing. Its profits are expected to swell 25%, to $94 million, in the fiscal year ending in March. The company's stock price has more than quadrupled under De Luca...
...native of Lanciano, east of Rome, De Luca bursts with an Italian passion for style, which insinuates itself into Logitech's curvaceous product designs. When executives bring him a prototype, "his face glows," says David Henry, a senior vice president. A smoker since he was 15, De Luca likes sneaking outside to light up with employees. "It creates a kind of complicity that allows me to find out what people really think," he says...
...waves to replace that clumsy cord. The freedom of a wireless mouse is heady--for starters, you'll never knock over your coffee with your mouse cable again--but it comes at a price: most wireless mice eat AA batteries the way real mice eat cheese. That's where Logitech's new MX700 mouse ($80) comes in. The MX700 runs on rechargeable batteries. Plop it into its base station whenever it runs low, and it will be good as new the next day. The MX700 also has racy wind-tunnel styling, and it's studded with useful dials and buttons...
SHOW ON THE ROAD Next time you are away on a business trip, don't use the boring old telephone to check in with friends and family. Logitech's QuickCam Web camera ($60) is designed especially for laptops; hook one up at home and another on the road, and you will be able to see as well as hear your loved ones. QuickCams also make setting up on-the-road videoconferences as easy as accepting a first-class upgrade...