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...Google for the month of March. The mayor of Sarasota, Fla., went swimming in a shark tank as a publicity stunt. And Greenville organized a "We Are Feeling Lucky" campaign - a play on Google's second most famous search button - with enough glow sticks to form a massive Google logo in a downtown park. (See historical photos on Google Earth...

Author: /time Magazine | Title: Welcome to Googleville? | 4/12/2010 | See Source »

Guo’s observation rings true. While having such talents has already been noted as an asset in student groups, these skills can further be utilized in students’ individual pursuits. Recently, Hsieh designed the logo for Legata, an Internet start-up business he created with classmates Sasank Konda ’12 and Calvin McEachron...

Author: By Clio C. Smurro, CRIMSON STAFF WRITER | Title: Deconstructing Design | 3/30/2010 | See Source »

...what extent do you think the outrage over Total Information Awareness - with its name and its logo, the all-seeing eye - was a p.r. problem?A lot of it was a p.r. problem. You had the name, which was scary, the logo, which was just preposterous - I mean, it really, really was. I repeatedly asked Poindexter, "You really don't understand how people thought that this was creepy and disturbing?" And he always kind of chuckled and said, "No, no, no. I thought it was a pretty neat idea." He clearly sees the world...

Author: /time Magazine | Title: How America Became a Surveillance State | 3/18/2010 | See Source »

...media spent $4.6 billion on F1's festival of fossil fuel. Six hundred million people around the world watched some part of the season on television. That's why companies such as Korean electronics conglomerate LG Group are prepared to lay out "several hundred million dollars" to have their logo plastered all over F1, says Andrew Barrett, the company's VP of global sponsorship, who recently inked such a deal. "We were looking for as broad a global reach as we could get with one sport, and nothing else even came close." (See the 50 worst cars of all time...

Author: /time Magazine | Title: The Turbulent Times of Formula One | 3/15/2010 | See Source »

...flip open its gracefully manicured cover to write down “300 million * 0.25 = 75 million babies,” I look like not only a douche but also a fool. Yes, as it sits on the desk between my interviewer and me, its large gold Harvard logo is an awkward reminder of the only reason I got this interview. Yes, walking around with it is the equivalent of wearing a Harvard backpack to school the day after early decision letters came out. Yes, it has a built-in calculator and pen loop. But people could...

Author: By Alexander J. Ratner, CRIMSON STAFF WRITER | Title: Bad Trend Alert: E-Recruiting Leather Folios | 2/18/2010 | See Source »

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