Word: logo
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Dates: during 1970-1979
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SUPERMAN, a musical comedy in two acts, is cleverly set against a comic-book backdrop of the city of Metropolis. In the upper left-hand corner of the stage is the "DC Comics" logo. Superman--played by Randy Stone '78--first appears by stepping out of a slit in the painted-on telephone booth. One has the sense early on in the show that Superman--and indeed all of the characters--step off the pages of a comic book onto the stage. Later on in the play, rather than use regular furniture in the Daily Planet newsroom, Borowitz utilizes flat...
...Times practice before the strike, an early edition of this week's paper will be whisked by special courier to the Manhattan apartment of Publisher Arthur ("Punch") Sulzberger. He can hardly help noticing the typographical error in the paper's logo: Not The New York Times. Exactly who is responsible for this outrageous, cunningly crafted parody? Among those reputed to have laid a pencil to the project are Michael Arlen, Carl Bernstein, Nora Ephron, Frances Fitz-Gerald, Jerzy Kosinski, George and Freddy Plimpton, Terry Southern and about three or four dozen other wordsmiths from leading publishing firms...
...weekly picture magazine became in its heyday publishing's most successful venture. But eventually television, postal costs and the magazine's own swollen circulation caused its demise, in 1972. This week Time Inc. is introducing a born-again LIFE with a larger version of the familiar red and white logo, a fractionally smaller version of the spacious LIFE-size format, but the same preoccupation with the magic of pictures...
...East Coast and the Gulf states. Moving toward a long cherished aim of getting some domestic U.S. routes to tie in with its foreign network, Pan American World Airways last week signed a definitive agreement to acquire National Airlines for about $350 million. National's name and sunburst logo would disappear, and on domestic runs the combined line would be known as Pan American U.S.A. On foreign routes Pan Am would leave its name unchanged...
Radcliffe jumped out to a three-seat lead and proceeded to match stroke for stroke over the first 1000 meters in the gusty Cambridge lane headwind. But over the final 500 meters, the 'Cliffe (who voted to retain the Radcliffe logo and name in keeping with tradition while other squads adopted the "Harvard women's" catch-all) caught a couple of devastating 'crabs' in the choppy surf...