Word: logo
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Dates: during 1970-1979
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...champion and his wife Kathinka a Swedish skier in the 1962 world championships. No wonder former California Senator John Tunney has a special love of sports. He also has a law degree and a friend who asked his help in getting the U.S. license for the 1980 Moscow Olympics logo-a Russian bear named Misha. After months of telexing messages to Moscow, Tunney got the license, and presto, he and his friend have exclusive rights in the Western Hemisphere to promote the Olympics. On the drawing board: Olympic T shirts, buckles, decals and posters, as well as special lotteries, sweepstakes...
...real message in your cartoon depicting the ABC logo in hot pursuit of NBC and CBS [Sept. 5] was not who was chasing whom, but that all three were heading downhill...
...While TIME'S cover art has changed dramatically over the years, the cover design has remained essentially the same since 1927, when we adopted the famous red border. But there have been occasional alterations in the TIME "logo" and in the way we bill our cover story. Again this week we introduce a somewhat streamlined cover format. More often in recent years, we have wanted to announce to our readers an important second feature. In the shop parlance here at TIME, this is known as an "inside cover." To bill this feature consistently! clearly and (we hope) attractively...
...Logo. Right now his prospects look as bright as his Model A's nickel-plated headlights. Laumer has ten orders and what he describes as "30 strong inquiries." His first car will be delivered in time for Christmas to Mrs. Marjorie Gay, a Tampa real estate broker who once taught Laumer high school physics. She explains her purchase as "a sentimental journey." That is pretty much how the Ford Motor Co. sees the whole project too. But if Laumer completes his replicas down to use of the old Ford logo, company executives warn, they might sue to stop production...
...best collection. But it is my most beautiful collection." As for practicality, he snorts: "In haute couture you can't think about it. My clothes are addressed to women who can afford to travel with 40 suitcases"-each single bag, of course, bearing the magic Y.S.L. logo. If Yves is fou, wise men should study madness...