Word: logo
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Dates: during 1980-1989
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...University even gave out party favors.Harvard staff members handed out 5000 paper hatsand sunglasses emblazoned with the 350th logo...
...partners to use them. Says Deborah Agre of the Coalition for the Medical Rights of Women: "Women feel they can more legitimately ask, if not demand, that men take responsibility." Manufacturers of this vintage prophylactic have been quick to take note of shifting attitudes. Trojans has downplayed its helmet logo to emphasize mood scenes featuring romantic couples. Mentor and Lady Protex are new brands packaged specifically for women and sold next to tampons, sanitary pads and douches...
...swank Hurlingham Club, near Buenos Aires. Compared with traditional British polo wear of the era, the new tops were cooler and less restrictive. In 1920 one of Argentina's polo stars, Lewis Lacey, opened a sports shop in Buenos Aires, where he sold the shirt embossed with the logo of a player astride a pony. Within a few years moneyed gentry began donning custom-made polo shirts as leisure wear on the French Riviera and at other international watering spots...
...French Tennis Star Rene Lacoste, known as "le Crocodile" for his snappy style of play, began producing a polo shirt with a crocodile logo on the breast. Lacoste's garment was first marketed in the U.S. in 1951 under the name of a famous English tailor, Jack Izod. The Izod Lacoste shirt quickly became an American standard. In 1972 Lauren introduced a version featuring his own polo-player motif. Polo/Ralph Lauren claims to sell about 4 million of the items annually. Izod Lacoste's U.S. manufacturer is not forthcoming with sales figures, but industry analysts say the older shirt...
Last year the shirt saga came full circle. Polo/Ralph Lauren discovered that a Buenos Aires haberdasher, Alberto Vannucci, was selling shirts with a polo-player logo. The firm fired off a letter to Vannucci accusing him of copying its trademark. The clothier replied that his logo, which depicts a polo player from a different angle than Lauren's does, was designed in 1920 by none other than Lewis Lacey. Polo/Ralph Lauren nonetheless filed suit in Buenos Aires, charging Vannucci with trademark similarity. The case is still in court...