Word: logo
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Dates: during 1980-1989
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...cafe L'Omnibus already operating in New York, and a chain of Maxim's Suite Hotels. The first is soon to open in Palm Springs. Says Monty Zullo, general manager of Maxim's American operations: "All along the line, plans involve the same trading on the name, the same logo...
...affair with the National Football League has been no exception. For the past four seasons, Britain's athletic affections have been wooed by television courtiers offering weekly 75-minute highlight films. The lords of commerce, N.F.L. Properties, have tried to sweeten the romance by selling $12 million worth of logo-emblazoned paraphernalia annually. Grass- roots support for the liaison was growing in the form of a new youthful obsession that has seen 110 amateur football teams formed in just three years...
...words of caution. First, if you're sleeping outside Out of Town news to be first in line to buy tickets, be careful of your wallet. Secondly, the T-shirts sold at this performance will probably be overpriced, since Harvard gets a cut of everything with a 350th logo on it. Don't buy tickets from scalpers, who undoubtably will be swarming around the gates of the stadium--they're likely...
Smaller businesses, like a little Pennsylvanian florist shop, were reprimanded and threatened with fines for donating smaller amounts to the restoration. Iaccoca claimed that the smaller businesses that were trying to raise funds were damaging his fundraising efforts by using the same logo that he was charging other companies millions of dollars...
...many of the more established designers around the world pick out Ralph Lauren as the designer they think of as "most American," that may be because Lauren has put his signature, and his galloping Polo logo, onto garments that had been in the national fashion vocabulary for years. From beach house to boardroom, pinstripe to roll collar to penny loafer, Lauren codified and merchandised America's dearest dreams of middle-class elegance, then brokered the fantasies back to the market that inspired them. This has nothing to do with design as practiced by Kawakubo or Miyake, but Lauren has seized...